Innovating at the Intersection of Ideas (extract)
There are three simple ways that organizations can encourage intersections. The first is to bring together different groups inside the company. This might involve functions that don’t interact frequently, unusual business unit combinations, or bringing in perspectives from far-flung geographies. Modern collaboration tools can enable these kinds of intersections to happen at scale. For example, close to 50,000 Citigroup employees participated in a recent contest designed to identify innovative banking ideas.
A second approach is to interact with non-competitive companies. For example, a leading Singaporean company recently held its Board meeting in Silicon Valley. Even though the company has no U.S. operations, the meeting allowed leadership to visit dozens of startups working on technologies that could impact the industry. The first-hand exposure to the innovation energy in the Valley helped the team begin to re-frame the way that it thought about its own business.
Finally, consider involving customers or other outsiders in innovation activities. Eric von Hippel’s research conclusively shows that in many industries customers innovate at a faster pace than companies. Consider all the post-sales modifications avid bikers do to their frames, or even recipes developed by inventive chefs. Procter & Gamble’s well detailed Connect + Develop program has helped the company tap into the world’s innovation energy, powering new ideas and substantial growth.



